![]() ![]() ![]() In 2010, the Corporate Accountability International in Boston, Massachusetts suggested that the Ronald McDonald should be retired due to childhood obesity in the United States, however then McDonald's CEO Jim Skinner said there are no plans to retire Ronald McDonald. McDonald's marketing designers and stylists changed elements of the Ronald McDonald character, persona, style, costume and clown face when they adopted the clown as a trademark, possibly in deference to "The Code", the tradition of clowns to scrupulously avoid copying other clowns' appearance or performance style. McDonald's trains performers to portray Ronald using identical mannerisms and costume, to contribute to the illusion that they are one character. ![]() Various forms of the name "Ronald McDonald" as well as costume clown face persona, etc. From top left clockwise: George Voorhis, Bob Brandon, Squire Fridell, Jack Doepke, David Hussey, and Brad Lennon. So, I sat down and created Ronald McDonald.”Īctor History Main article: Actors who have played Ronald McDonald That's why when Bozo went off the air a few years later, the local McDonald's people asked me to come up with a new character to take Bozo's place. There was something about the combination of hamburgers and Bozo that was irresistible to kids. You could probably have sent Pluto the Dog or Dumbo the Elephant over and it would have been equally as successful. “At the time, Bozo was the hottest children's show on the air. Scott, who went on to become NBC-TV's Today Show weatherman, claims to have "created Ronald McDonald" according to the following excerpt from his book Joy of Living: These were the first three television ads featuring the character. Image of Ronald McDonald (center) with the Hamburglar (left), Grimace (right), and Birdie the Early Bird (far right).įrom 1959 until 1962), performed using the moniker "Ronald McDonald, the Hamburger-Happy Clown" in 1963 on three separate television spots. Willard Scott (a local radio personality who also played Bozo the Clown on WRC-TV in Washington, D.C. They started in the late 2000's on several websites. There have been online disputes over Ronald McDonald's original origins with several people claming stories other than Willard Scott's which has a proven reliable source. These were the first three television advertisements featuring the character. The origin of Ronald McDonald involves Willard Scott (at the time, a local radio personality who also played Bozo the Clown from 1959 until 1962), who performed using the name "Ronald McDonald, the Hamburger-Happy Clown" in 1963 on three separate television spots. ![]()
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